Gen Alpha are influential decision-makers, with parents funding their choices. They’re highly informed, more social media and e-commerce savvy than their parents, and resistant to traditional marketing. For them, peer opinions matter more than brand promises. So how do we truly connect with them?

Our Managing Partner had a relaxed online conversation with Nirmalya Kumar during Covid 19 lockdown. Nirmalya was three times included in Thinkers 50, before being inducted into their Hall of Fame in 2017 for his lifetime contributions to management thought leadership.

An online conversation with Alex Osterwalder, author of the Business Model Canvas, one of the world’s most influential innovation experts, a leading author, whose work has changed the way established companies do business and how new ventures get started.