As batalhas ganham-se antes de começar: um planeamento estratégico claro define o sucesso nos negócios. Zara e Gleba mostram que escolher onde competir e com que recursos é o que separa líderes de seguidores.

According to the Power Triangle Methodology

For over 70 years, managers have assumed that differentiation is a competitive advantage and try to differentiate their products as much as possible.Competitive Advantages are always positive for any business but differentiated products are only positive for customers if they perceive this difference as useful and positive to them. The Competitive Advantages that are perceived as positive by customers are called Differential Variables.This is a tool for identifying and evaluating the Differential Variables.